Also known as capital
vices, is a list of seven sins that, in Catholicism, are the most
serious. Mannequins reveal many of these deadly sins in their
multi-functional forms.
-Sloth, the physical laziness or not to react to the life.
As with pride, mannequins contribute with the unstoppable and unconscious consumerism that is leading us to an ecological crisis. Fashion and clothes are the most consumed products in the industry, due to the changes of season and to the endless desire of being hip, posh, stylish. Clothes are powerful symbols to show power, sophistication and class, so people are drawn by the power that mannequins have to sell these products despite their actual need for clothes.
-Sloth, the physical laziness or not to react to the life.
The use of mannequins manifests sloth because many times they
are used as a replacement of real human beings, and overcome the line where
being practical may turn into laziness.
In publicity, for example, many actors lose their jobs or aren’t even
taken into account, because producers notice that it is easier and cheaper to
use real-life dummies.
-Pride, the desire to be superior to
others.
Mannequins used to sell fashion are also
selling pride. Clothing items bring with
them a great social and economic value for people to feel superior to others in
a materialistic way. The desire to feel more fashionable is a symbol of wealth,
and the function of all fashion mannequins is to provide a higher visual
standard and make clothes desirable to the eye.
-Greed, the irrepressible desire for
material goods.
As with pride, mannequins contribute with the unstoppable and unconscious consumerism that is leading us to an ecological crisis. Fashion and clothes are the most consumed products in the industry, due to the changes of season and to the endless desire of being hip, posh, stylish. Clothes are powerful symbols to show power, sophistication and class, so people are drawn by the power that mannequins have to sell these products despite their actual need for clothes.
Mannequins always project how women should
look in order to be beautiful. The
clothes they expose should be made for women or men with their same figure and
physical qualities, so they create a physical standard of the human body that
everyone must follow. Women or men that
lack this kind of physical appearance, feel envy of those who follow exactly
the mannequin’s beauty canons.
-Lust, huge sexual appetite an end in
itself
-Gluttony, huge appetite for the
pleasures of the table, eating more than necessary just for pleasure
-Wrath, the burning desire of a violent revenge after a
wrong suffered.
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